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Narrations of India

In collaboration with STUDIO ABD, I spent 6 months in India exploring the vast social and cultural contexts through “Storytelling” Design, and to discover the the world of handicrafts. In the end, this experience had a huge impact on my design thoughts and paved the way for a stronger personal design ideology.

Project details


Studio abd, Mubhi, TWENTE UNIVERSITY


Illustrations / Infographics / Design Research

This Info graph visualizes the different contexts I explored. It is a representation of the aspects that I found fascinating and inspiring throughout my time there.


The first steps are deeply related to the sensual adaptation in every context the designer ‘dives’ into.  It takes time and strength in order to allow the designer’s tacit & implicit  knowledge or personal characteristics to learn how to process the detected signals into interpretations and manifestations.


As adaptation slowly occurs, the first aspects that reveal the magnificence of this land is its people’s aesthetical statements. The necessity of expression through color and form exists everywhere and anytime like a life ritual. From the richest palaces to the most common daily objects and artifacts, aesthetics reveal that the wealth of living simply comes along with the soul’s complex manner of showing its existence through expression.


Things like function, usability and material solutions have made a very inspiring ‘alliance’ with India’s daily life. A form of minimalism in possessions and material belongings in most of domestic environments reveal the beauty of  practicality that Indians have generated with every day artifacts. It reminds designers that human inventiveness is part of our nature and that  the ‘User-Object’ relationship is about enhancing our creativity by offering our lives ease instead of commodity.


A profound and major aspect found in India’s spiritual paths is the way of living by rejecting any form of material possessions and thoughts like desire. It is a form of ‘immaterial’ freedom that can provide food for critical thoughts around the practice of design itself. In addition, spirituality can be found in the idea of interacting, as a user, for meditating purposes. This is another inspiring aspect that can lead to a design mentality which enhances the idea of using a product in a creative manner.


Witnessing the craftsmen really affects you for the rest of your design life. They are truly an ideal sum up of the aforementioned aspects. Handicrafts, represent the value of tactile knowledge and remind us  what the roots of design actually are. Contemporary Indian designers are constructing an identity by learning from what the Western design mentality has to offer and appreciating local handicrafts as a national heritage. By merging the knowledge gained from both sides, India can create a respectable name in the world’s design map.

Lights of SKION
Lighting Design / Design Research / Materials
Narrations of India
Illustrations / Infographics / Design Research
The Bird
Illustrations / Graphic Design / Prints